25 Big Ideas: It’s Time to Consider Alternate Directions, Whether Inside or Out
Ask a jeweler what big means, and a glorified pebble can turn out to be preciously big. Ask a farmer, and he might tell you about bushels of hay or acres of land. If one consults a cosmologist, everyone else’s concept of size would instantly be shot out of the sky.
Where the marriage of Big and Ideas is concerned, however, designers are definitely contenders for the top profession. That’s partly because it’s their constant responsibility not only to devise uniquely new and original thoughts but also to figure out how to scale them up—or down. It’s time to consider all directions, and we scaled up our March issue to feature 25 big ideas, wherever they occur. Step right on in, and get design super-sized!