Blu Dot Is Giving Away 1972 El Camino Loaded With Its Products
The premise is a “modern heist.” The winner drives away with an unconventional classic car—a gold 1972 Chevrolet El Camino—loaded with as many items by contemporary furnishings and décor company Blu Dot as they can cram in the back. And starting today, anyone can enter to win through September 20, 2019. Well, almost anyone.
“The El Camino is a design icon—at least to us—and ranks right up there with the Spork,” says Blu Dot co-founder John Christakos. “We couldn’t think of a better vehicle to fill with as many Blu Dot designs as possible. I just wish I could enter!”
The El Camino coupé, featuring a gold exterior, black leather interior, and V8 engine—has just 33,000 miles on its odometer and is worth $13,000. This isn’t Blu Dot’s first foray into the auto arena. Several years ago, it put a vintage car up for sale in its catalog and got a great response from its customers.
The company was founded in 1997 by Christakos and fellow architect Maurice Blanks and now operates stores in New York, Los Angeles, San Francisco, Chicago, Austin, Seattle and Minneapolis and will open another in Portland, Oregon this fall. The company’s philosophy is to create European-quality furniture and decor that’s “useful, affordable, and desirable”—with everything designed at its studio in Minneapolis.
Blu Dot won the Cooper Hewitt, Smithsonian Design Museum’s 2018 National Design Award for Product Design.