Enter Etc.: A Furniture Manufacturer Elevating the Home Office
As 2020 comes to a close, designers are working with trend forecasters to apply the lessons from this year when creating optimal spaces for the next. Topping most client’s wish lists is a more functional home office. “You do your best work when you’re comfortable,” says Kristine Braunecker, director of marketing at Etc., explaining how the company, which launched in August, specializes in innovative, multi-use furnishings.
Focused on precise yet playful design, Etc.—a brand unit of Kimball International— produces residential-inspired furniture with contract-level efficiency and quality. As Braunecker shares, Etc. products aide in cultivating one’s work-persona; a “laptop lounger,” for example, can comfortably sit upright or splay out across the Laverick sofa, while accessories like ottomans and level side tables offer functional surfaces and additional work space. After all, the brand’s name reflects its mission—catering to transitional spaces people inhabit while going about their day.
Using a lifestyle-driven vocabulary and paying keen attention to current trends, Etc.’s vast array of modular design solutions can elevate home offices, corporate satellite locations, and coworking spaces alike. Coordinating sets of both indoor and outdoor furniture can easily be swapped seasonally, as Etc. delivers right to the doorstep, for maximum design flexibility. Be it a first apartment or family home, Etc.’s collections enable designers to create a stylish and functional home office.