September 9, 2014

Farrow & Ball Creates Lounge for New York Fashion Week

Seating Farrow Ball Img Lounge 01

The Farrow & Ball–designed IMG Lounge at Mercedes-Benz Fashion Week. Photography by Josh Wong.

For the second year in a row,

Farrow & Ball

brought its acclaimed paints and wallpapers to

Mercedes-Benz Fashion Week

in New York as the designers of the IMG Lounge. The intimate space, which overlooks the bustling lobby, will host private parties and designer meet-and-greets during the runway shows. The lounge showcases the brand’s newest collection of wallpaper, which was inspired by traditional Japanese designs.

“We wanted the space to be striking and contemporary, but also create a retreat away from the buzz of the runway shows,” says Sarah Cole, Farrow & Ball’s marketing director. “By using wallpapered screens we’ve created zones where guests can rest and refuel; and the wallpapers themselves conjure images of peaceful, rural Japan, adding to the sense of calm we wanted to create.”

Dining Room Aranami Wallpaper Farrow Ball Img Lounge 02

The dining room walls are clad in Aranami wallpaper. Photography by Josh Wong.

Farrow & Ball head of creative Charlotte Cosby integrated the wavelike Aranami and the geometric-and-botanical Shouchikubai patterns in the dark, sophisticated space, which was seperated into multiple seating areas, a bar, and a dining room. Danish furniture company


provided the low-slung seating, tailored sofas, and sleek coffee tables. The finished lounge highlights the synchronicity between fashion and interiors and celebrates the creativity that drives both.

Dining Table Farrow Ball Img Lounge 03

A screen covered in Shouchikubai enhances a seating area. Photography by Josh Wong.

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