Haworth’s Fern Chair Takes Center Stage in Patricia Urquiola’s NeoCon Concept
Fern, baby, Fern. The plant informed the structure of Haworth’s latest task chair, the culmination of a multiyear collaboration with ITO Design. In Interior Design Hall of Fame member Patricia Urquiola’s annual reboot of the manufacturer’s Mart showroom, she anchored the chair’s presentation with a towering terrarium, the faux fronds inside made of paper. Beyond the neon-lit cube, mockups illustrating varying stages of production, along with remnants of the R&D process, allowed visitors to experience the design-build story firsthand. Nearby, armies of miniatures were corralled on tables, a veritable 3-D catalog of color options for the polymer shell and finishes for the die-cast aluminum base.
