Media and Tech Giants Act as Launchpads for Artists
It’s officially a trend. The offices of media and tech giants are acting as launchpads for artists. Viacom, for instance, temporarily installs large-scale works in the double-height lobby at the New York headquarters, providing a platform for up-and-comers to realize projects not accommodated by traditional galleries.
San Francisco’s Dolby Laboratories is in on the action, too. The Dolby Art Series takes over the atrium lobby at the company’s HQ from June 15 to 31, overlapping with SF Design Week. The 22 participating international artists were invited to reinterpret Dolby’s double-D logo. Not surprisingly, many of the resulting pieces reference audio. Australian illustrator David McLeod says, “Mine is a visualization of superposition, whereby two or more overlapping sound waves, added together, compose a single one.” Sounds cool.