Mohawk Group Connects the A&D Community with its DesignFWD Virtual Summit
To be a designer is to be a problem solver, and the pandemic certainly pushed those skills to new levels. Making changes to classic interior layouts and common spaces is only one aspect of how the global social distancing measures have affected the A&D industry. Much anticipated annual visits to Milan for Salone de Mobile and Chicago for NeoCon have in turn brought the industry together through virtual events, inspiring one company to create a connective, digital platform of their own.
Commercial flooring manufacturer Mohawk Group, known for thoughtfulness, creativity, and an eco-conscious ethos, hosted the first ever Design Forward Virtual Summit, stylized as DesignFWD. Under the inaugural theme of “A New Path Forward,” each day was organized by the following topics: Product, Sustainability, and Personal, bringing together members of the A&D community from around the globe.
Among the attendee favorites was the FWD Speak inspirational talk series, which included conversations with designers Jason F. McLennan and Austria-based Anastasija and Martin Lesjak of 13&9 and INNOCAD. Another highlight was a webinar that took a closer look into the carbon positive movement and what designers and manufacturers are doing to accomplish a more ecologically restorative future for all.
All of the webinars, podcasts, digital roundtables and other media from the July 15-17 event have been archived for registered users of the platform to access all year long, ultimately creating a learning platform.
Mohawk Group is thus creating a holistic framework to offer products that create pathways, transitions and accent areas with the underlying commitment to sustainable design. Looking ahead to fall 2020 and 2021 while reflecting on this past spring and current summer, much of DesignFWD’s content points to creating for distance with visual cues that give end users guidance on how to maneuver within the commercial built environment. Mohawk Group has created a holistic framework to offer products that create pathways, transitions and accent areas with the underlying commitment to sustainable design.
At DesignFWD Mohawk Group unveiled Personal Studio, a visualization tool known as p.s. that helps clients create their own pathways to better design. The p.s. digital platform allows specifiers to customize running line flooring products with enhanced coloring capabilities, as well as visualize them in multiple room scenes and installation patterns.
“DesignFWD has allowed us to continue important conversations around design and sustainability so that we can stay inspired and compelled to make a difference as an industry even in the midst of current events,” said Mary Beth Sharp, Mohawk Group’s vice president of marketing. “We see this programming growing into a larger series that the design community looks forward to every year.”
Mohawk Group Director of Workplace Design Jeanette Himes spoke with Interior Design Managing Director Helene Oberman about the manufacturer’s latest products, strides in sustainability, and newest collaboration during a special Product Live segment broadcast as part of DesignFWD. View the segment here.