March 22, 2017

Snarkitecture’s Balloon Canopy Inside the Oculus Celebrates World Water Day

Commuters passing by Snarkitecture’s temporary installation “The Water Clouds by Stella Artois,” which celebrates World Water Day. Image courtesy of Getty Images for Stella Artois.

Snarkitecture has installed a temporary canopy of balloons inside Santiago Calatrava’s Oculus at the Westfield World Trade Center in New York City. The Manhattan-based firm, renowned for their avant-garde approach to art and architecture, created the display with creative agency Mother New York in celebration of World Water Day.

Co-founders Alex Mustonen and Daniel Arsham sought to create a one-of-a-kind environment that both engages commuters and supports clean water access. Throughout the day, passersby can view the assemblage of aqua-colored spherical forms against Calatrava’s white-ribbed structure, which opened in 2016.

The canopy visualizes the impact of a new campaign by Stella Artois. The Belgian brewery collaborated with to launch the “Buy A Lady A Drink” campaign, which will secure five years of clean water access for one person in the developing world with each purchase of a limited-edition chalice. For each chalice sold, one balloon will be added to the installation.

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