Dutch Manufacturer Carpet Sign Uses Robots to Showcase the Possibilities of Rug Design
For designer Richard Hutten, helming the art direction for the Freedom collection by Dutch manufacturer Carpet Sign meant showcasing the extreme possibilities of robot-assisted rug production. The Droog co-founder was tapped by the manufacturer to enlist his native country’s foremost creative talents, who in turn unveiled their wool-based creations at this year’s Salone Internazionale del Mobile in Milan. Among them: Jólan van der Wiel’s tufted Tropical Tapestry, which forewarns of climate change; Wim Bos’s Pagoda, a riff on Chinese architecture; and Hutten’s own Rainbow Mountains, its computer-generated gradient evoking the Peruvian landscape. Rianne Makkink and Jurgen Bey of Studio Makkink & Bey contributed QR, which accesses an online gallery when scanned; Sabine Marcelis baked up Donuts, an aptly titled grid of circles; and MVRDV’s Jacob van Rijs produced Puzzle, which interlocks different scrap material in each iteration.