4 Luxury Retail Environments Immerse Buyers in Fantasy
Accessories and apparel are all the more appealing in immersive environments.
1. Firm: Kengo Kuma
& Associates
Project: Valextra
Site: Milan, Italy
Standout: Like a forest of luxury leather handbags, 135 floor-to-ceiling planks of saw-cut Tunisian cedar, its bark left intact, infuse the environment with the wood’s natural scent.
2. Firm: Sybarite
Project: Joseph
Site: Miami, Florida
Standout: The geometry typical of the upscale clothing store’s more than 50 locations is paired with a painted steel staircase that nods to the city’s mid-century curvilinear architecture.
3. Firm: One Plus
Partnership Limited
Project: Chow Tai Fook
Site: Hong Kong
Standout: Bedecking the jewelry boutique in 1,070 boxes of glass or powder-coated steel or wrapped in velvet is like being surrounded by gifts—and celebrates the launch of a young adult line.
4. Firm: Atelier Tree
Project: Poppee
Site: Beijing, China
Standout: A cloud of powder-coated iron mesh inspired by crepuscular rays filters into gold-plated stainless-steel rods, which support acrylic boxes displaying jewelry at eye level.
