Bold Red Hues Energize Virgin Hotels’ New York Locale

2023 Best of Year Winner for Domestic Hotel Chain

The location and parent brand of Virgin Hotels New York City, in a new 38-story tower by Stantec, have their own distinct identities. Thus, for Interior Design Hall of Famer Mark Zeff and team, the goal for the interior was blending the energy of the urban environment with the chain’s irreverent decor, including its signature bold red. The color can be found on a central metal stair and the lounge furniture upholstery; elsewhere, custom textile patterns and artworks pay homage to New York’s history and diversity. Food and beverage options throughout the 227,000 square feet give guests a chance to mingle day and night, while the 463 rooms offer full-height windows through which they can take in the cityscape.

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Markzeff: mark zeff; stacie meador; priya panse.

stantec: Brian McFarland; Richardo Bermudez.