two rainbow archways in the lobby of virgin hotels

January 29, 2024

Bold Red Hues Energize Virgin Hotels’ New York Locale

2023 Best of Year Winner for Domestic Hotel Chain

The location and parent brand of Virgin Hotels New York City, in a new 38-story tower by Stantec, have their own distinct identities. Thus, for Interior Design Hall of Famer Mark Zeff and team, the goal for the interior was blending the energy of the urban environment with the chain’s irreverent decor, including its signature bold red. The color can be found on a central metal stair and the lounge furniture upholstery; elsewhere, custom textile patterns and artworks pay homage to New York’s history and diversity. Food and beverage options throughout the 227,000 square feet give guests a chance to mingle day and night, while the 463 rooms offer full-height windows through which they can take in the cityscape.

See Interior Design’s Best of Year Winners and Honorees

Explore must-see projects and innovative products that took home high honors.

2024 WINNERS

two rainbow arches house books in the lobby of virgin hotels

PROJECT TEAM

Markzeff: mark zeff; stacie meador; priya panse.

stantec: Brian McFarland; Richardo Bermudez.

Projects
Explore a Trio of Eateries at The Morrow Hotel in Washington, D.C.
Part of Hilton’s Curio Collection, The Morrow Hotel in Washington, D.C., engaged INC Architecture & Design for its three must-see F&B spaces.
Projects
With Mediterranean Sea Views, This Home Is An Architectural Gem
Pitsou Kedem Architects wraps this Tel Aviv-Jaffa townhouse in terra-cotta masonry, echoing the timeless charm of the neighborhood’s historic architecture.
Projects
Peruse an Updated Library in a Brutalist Build
See the 2023 Interior Design Best of Year Awards winner for Library, D.B. Weldon Library at Western University by Perkins&Will.