two rainbow archways in the lobby of virgin hotels

January 29, 2024

Bold Red Hues Energize Virgin Hotels’ New York Locale

2023 Best of Year Winner for Domestic Hotel Chain

The location and parent brand of Virgin Hotels New York City, in a new 38-story tower by Stantec, have their own distinct identities. Thus, for Interior Design Hall of Famer Mark Zeff and team, the goal for the interior was blending the energy of the urban environment with the chain’s irreverent decor, including its signature bold red. The color can be found on a central metal stair and the lounge furniture upholstery; elsewhere, custom textile patterns and artworks pay homage to New York’s history and diversity. Food and beverage options throughout the 227,000 square feet give guests a chance to mingle day and night, while the 463 rooms offer full-height windows through which they can take in the cityscape.

See Interior Design’s Best of Year Winners and Honorees

Explore must-see projects and innovative products that took home high honors.

2023 WINNERS

two rainbow arches house books in the lobby of virgin hotels

PROJECT TEAM

Markzeff: mark zeff; stacie meador; priya panse.

stantec: Brian McFarland; Richardo Bermudez.

Projects
Go into the Void in this Tech Office by BA Collective
Fresh air, sunshine, and an exterior program were among directives for this development in Los Angeles by BA Collective that caters to tech industries.
Projects
Take a Peek at This Residential Tower Design in Harlem
Check out this 155,000-square-foot residential tower by Woods Bagot overlooking Central Park with its terra-cotta façade and scalloped windows.
Projects
Google’s Mountain View, California Campus is a Biophilic Haven
For its first purpose-built campus, Google assigned the architecture to BIG and Heatherwick Studio, with Studios Architecture overseeing interiors.