two rainbow archways in the lobby of virgin hotels

January 29, 2024

Bold Red Hues Energize Virgin Hotels’ New York Locale

2023 Best of Year Winner for Domestic Hotel Chain

The location and parent brand of Virgin Hotels New York City, in a new 38-story tower by Stantec, have their own distinct identities. Thus, for Interior Design Hall of Famer Mark Zeff and team, the goal for the interior was blending the energy of the urban environment with the chain’s irreverent decor, including its signature bold red. The color can be found on a central metal stair and the lounge furniture upholstery; elsewhere, custom textile patterns and artworks pay homage to New York’s history and diversity. Food and beverage options throughout the 227,000 square feet give guests a chance to mingle day and night, while the 463 rooms offer full-height windows through which they can take in the cityscape.

See Interior Design’s Best of Year Winners and Honorees

Explore must-see projects and innovative products that took home high honors.

2025 WINNERS

two rainbow arches house books in the lobby of virgin hotels

PROJECT TEAM

Markzeff: mark zeff; stacie meador; priya panse.

stantec: Brian McFarland; Richardo Bermudez.

Projects
This Well-Manicured Beach House Landscape Wows
Sited on 3 acres in Southampton handsomely manicured by LaGuardia Design Group, this stunning home features enhanced views toward the Atlantic Ocean.
Projects
Inside the Turf Experience Center in Chicago
Turf’s first permanent showroom, a 4,370-square-foot operation located in theMART and designed by HDR, embodies a sense of playfulness and innovation.
Projects
Picnic in This Meadow Atop Chicago’s Old Post Office
Stroll through the sprawling 3 ½-acre rooftop garden designed by Hoerr Schaudt that tops Chicago’s Old Post Office, creating a truly unique alfresco amenity.