The leading authority for the Architecture & Design community
April 15, 2019
Text: Jesse Dorris
Gensler Fashions a New Brooklyn Showroom for Lafayette 148
Brooklyn’s Navy Yard is among the most fashionable new areas in the borough, but until Lafayette 148 decided to leave its seven-floor SoHo digs and venture across the water, there wasn’t a fashion brand that called the historic concrete warehouse home.
“The company was expanding,” says co-founder and CEO Deirdre Quinn, “and we needed room to grow. We found this vast, open, clean space that was so inspiring, with four decks. Every person’s desk gets a view.”
Gensler made sure the 68,000-square-foot headquarters, comprised of 15 different departments and large community work cafes, was as rousing as the exterior landscapes. “We played off the purity of the concrete warehouse with white walls and big windows,” says Gensler’s Design Director and Principal Brian Berry, introducing natural cork and custom woodwork, and a custom system from Vitra that lets the apparel float in the air.
The new style has influenced the look of Lafayette’s lines. “We used to be much more black and white,” Quinn says. “But now we’re softer, with more gray and light beiges. And the green walls at the end of the corridors just make you happy. We took the move as the next journey of the company.”