a curvy sofa covered in fuchsia velvet at a retail store — The curvy sofa is covered in fuchsia velvet.

July 26, 2023

Miami Vibes Come to Madrid for Lady Pipa’s Retail Debut

In just five years, the Spanish ecommerce label Lady Pipa has established itself as the go-to source fashion ideal for special events. Even Queen Letizia of Spain is a fan, wearing a pink and white confection from the brand to a springtime event in the palace this year. Owned and operated by women, with designs flattering to every body type and fabrications more often than not made of sustainable viscose (and recycled polyester garments on the horizon), Lady Pipa ventures off-line and into Madrid with its first brick-and-mortar location.

For the store interiors, Lady Pipa turned to Valencia’s El Departamento, founded in 2017 by architect Alberto Eltini and creative director Marina Martín. The design team was an inspired choice: before going out on their own, Eltini worked for Norman Foster, HWKN, Estudio Canolasso, and B720, while Martín earned an expertise in luxury goods at the London offices of Manolo Blahnik. El Departamento looked a bit further than Madrid afield for inspiration, however—all the way across the Atlantic to the tropical buzz of Miami.

Lady Pipa’s First Brick-and-Mortar Store Brims With Color

That city’s bold embrace of color informs the palette of the 1,200-square-foot space, from the lime green façade to the hue’s reemergence as velvet curtains, and carpeting, for the dressing areas. Flecks of green undulate on the sales floor carpeting, joining warm oranges and even a deep purple which compliments the lighter velvet on a show-stopping sofa near the front door. Chrome details crisp up recessed display areas and side tables.

In the back, a methacrylic cashwrap sparkles like a favorite piece of costume jewelry, illuminated by a multicolored chandelier. It’s the crowning touch for a project that not only recreates Miami’s unmistakable warmth and breezy attitude in the heart of Madrid, but sets a template for Lady Pipa’s further adventures in real-life retail.

in the changing area at Lady Pipa, gradated wallpaper breaks up green curtained fitting rooms — Gradated wallpaper by Deco & You defines the changing areas.

Inside Lady Pipa’s Madrid Locale Designed by El Departamento

recessed displays hold brightly colored clothing and accessories at Lady Pipa — Recessed displays offer blank canvases for the brand’s bright apparel and accessories.

a reflective desk inside Lady Pipa — The cashwrap desk is by HMY.

a curvy sofa covered in fuchsia velvet at Lady Pipa — A curvy sofa serves as a focal point, and resting spot for shoppers, covered in fuchsia velvet.

a purple sofa in front of the window in Lady Pipa's brightly colored retail store — A plush bench near the mirrored window displays offers views of the bustling street.

a vibrant, multi-colored chandelier hangs in Lady Pipa's debut retail store — A multicolored chandelier by WoodyLoop hangs over the cashwrap.

a swirled carpet by EGE — The swirling carpet is by EGE.

the lime green exterior of Lady Pipa's boutique — The lime green exterior announces the boutique’s presence.

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