MAD Awards > Innovation > Manufacturer Branded Environments

LoveITDetroit told the story of extraordinary Made in Italy products, allowing visitors to use personalized avatars to explore the exhibit, interact with brands, and discover themes of Italian excellence. The physical space, curated by Roberto Palomba of Palomba Serafini Associati PS+A, was replicated in the metaverse by Wedoo—an Italian technology company with U.S. headquarters in Detroit—in collaboration with Amazon Web Services.