MAD Awards > Innovation > Best Use of Augmented Reality

ZERO10 and Crosby Studios collaborated on a first-of-its-kind pop-up concept that bridges the physical and retail experience through augmented reality. An amalgamation of ZERO10’s cutting-edge proprietary AR technology with Crosby Studios’ radical approach to retail, the Crosby Studios-designed pop-up provided visitors access to try on a five-piece virtual collection, also designed by Crosby Studios, through a seamless and easy to navigate process, redefining the consumer retail experience.