June 16, 2015

Future Vision in Haworth’s Latest Digs for #IDneocon


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On everyone’s must-see list is


’s refreshed digs at the Mart, where high-tech meets high-touch courtesy of Hall of Famer

Patricia Urquiola

. To create a softer take on the wired workplace, she deployed abundant greenery, cozy textures (quilted walls!), and colorways that hit the sweet spot between saturated brights and pastel lights. In one area, three artists stationed in different cities use the manufacturer’s Bluescape collaboration tool to work together on a digital mural. Foliage spills from the ceiling above a motion-sensor table emanating swooshes of color. In the midst of this futuristic vision, a monochromatically painted display of vintage office supplies nods to the past. A nearby breakout lounge has zero sci-fi trappings; inviting seating upholstered in natural fibers offers creature comforts aplenty. “Since technology changes continuously, it’s difficult to predict the future,” says global brand director Kurt Vander Schuur. “So instead of thinking about devices, we’re investing our research into the complete environment, with options to integrate technology in many forms. It’s analog to digital—people want both, to pick and choose.”

Talk about picking and choosing: Survey the showroom and you’ll discover a Haworth table next to a


sofa and

Poltrona Frau

leather upholstering an Urquiola chair. Some finishes and colors are now common to all brands, so they work as a family. And the new palette? By Urquiola, of course.


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