Feel These Artisanal Rugs at Armadillo’s Latest L.A. Showroom

The Australian and American rug maker Armadillo has opened a new Los Angeles showroom in the La Cienega Design Quarter. Cofounders Jodie Fried and Sally Pottharst collaborated with Studio Goss on the gallery-like space with curved partitions that invite visitors to explore its collections. Petra and Staccato are two new rugs worth seeing (and feeling) in person. A thick pile of hand-knotted New Zealand wool, Petra is a restrained 1970’s-inspired shag with plaited tassels that invokes a sense of quiet. Staccato weaves silk and linen into a textured, seemingly improvised design. Both come in cool neutrals and several sizes (up to 10-by-14 feet) and are handmade in India. The founders also view the showroom as a creative hub; they’ll set the tone with an exhibit of Fried’s ceramics this spring.