Erdem and de Gournay Collaborate on Chinoiserie Wallpaper
Dreams really can come true. Hannah Cecil Gurney, daughter of Claud Cecil Gurney, the founder of handmade wallpaper, fabric, and porcelain company de Gournay, has been a longtime fan of Erdem, the womenswear label known for extraordinary prints and craftsmanship helmed by Erdem Moralioglu. She even wore one of his pieces in a recent magazine profile. When she spotted a de Gournay wallpaper paired with an Erdem dress in another magazine, it encouraged her to reach out to Moralioglu to collaborate (Hannah is also de Gournay’s director of global marketing and development). Turns out, the admiration was mutual, and Erdem x de Gournay was born.
Moralioglu’s wall-covering design, aflutter with birds and blossoms, joins de Gournay’s iconic Chinoiserie collection. In gouache pigment on such dyed silk as the Imperial Yellow shown above, the non-repeating composition spans 20 three-foot-wide panels, with customization available. The pattern also translated to silk and cotton voile for a capsule Erdem line, which includes the Aurelio gown.