Statement Art Brings High Drama To This Manhattan Multiunit

2024 Best of Year Winner for Domestic Multiunit Housing

Beside the glossy supertalls of Billionaires’ Row, Anagram—a stately, 27-story building on Columbus Circle—is a welcome throwback. Inspired by the triangular sites along New York’s Broadway, INC Architecture & Design conceived it as a contemporary uptown Flatiron, adopting a similarly heroic form with rounded corners. An attention to detail and old-world craft ground the 140,000-square-foot structure in its location. The charcoal facade of Norman brick and weathered mortar joints cuts a dramatic profile worthy of the iconic public square below; the base of hand-laid bricks in algorithmic rotation recalls the stonework of historic residential towers nearby. In the lobby, a reception desk of hand-carved ash and site-specific artwork continue the considered approach. Soft curves, warm lighting, and tactile materials define the inviting interior, which incorporates cerused white oak, raw linen, pewter finishes, and low-luster concrete floors.

PROJECT TEAM: ADAM ROLSTON; GABRIEL BENROTH; DREW STUART; NEIL SHAH; LOUISA REVITTE; MARISSA ZANE; CHIH-KAI CHAN; JAY SHETH.

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