A woman walks near black columns in KVK's new showroom in China

Atmosphere Architects Designs a Dark and Moody Showroom for Chinese Accessories Label KVK

Ancient Mongolian rituals, spiders, and the movie Dune are listed by Nahiya Su, the cofounder and creative director of Chinese accessories label KVK (standing for Kill Via Kindness), as the influences behind its coveted collection of cutting-edge necklaces, earrings, and rings. For the brand’s 5,000-square-foot Chengdu, China, showroom, Atmosphere Architects was tasked with translating other big-picture concepts like “conflict,” “conscious awakening,” and “aggression” into physical space. The resulting mirrored, black-and-white grid, lit by 3-foot-square stretched fabric LED modules, is equal parts sci-fi and goth, making it the perfectly bold backdrop for KVK’s dark future aesthetic.

Black horizontal tables create a maze within the showroom lined with black walls and a grid pattern above and below
A woman walks near black columns in KVK's new showroom in China
A woman looks at accessories on a black table near a black wall
a lightbulb tilted to the left on an orange and purple background

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project team
Atmosphere Architects: tommy yu; april lo; chloe chen; mao mao.

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