Tokyo-Based Eyewear Store Jins Ginza Loft is Ready for Its Close-Up
Konstantin Grcic, Jasper Morrison… with names like those designing your products, the shop in which they’re sold needs to be equally impactful. Jins Ginza Loft, a 900-square-foot Tokyo eyewear store, turned to Schemata Architects to do just that. But instead of flashy and luxe, Schemata president Jo Nagasaka went humble and unexpected, selecting hundreds of the everyday Scotch-Brite sponge to display goods. “It holds eyeglasses in the most gentle and stable way,” he says. Continuing the unpretentiousness, the sponges and specs are lined up in prefabricated painted steel racks.