Watch Highlights of Gatorade’s Xavi Cortadellas Presenting on Design Evolution

Xavi Cortadellas, Gatorade’s head of design and innovation, explained the process behind reinventing an iconic product for today’s market. His presentation at Interior Design‘s inaugural Innovation Conference focused on Gx, Gatorade’s first smart product, which helps athletes select their formula based on personal metabolic needs. Video by James Eades and Steven Wilsey.

> Read more about Cortadellas’s presentation

> Check out full coverage of the 2019 Innovation Conference