MAD Awards > Innovation > Manufacturer Branded Environments

Together with Form & Sense, creative wallpaper studio Rollout curated R-House, an exclusive metaverse experience that allows users to view detailed wallpaper designs and explore a collection of structures that exist along a dramatic coastline. These buildings include a restaurant, an office, a workshop, and a gallery—all programmed with appropriate wallpaper solutions. At the lighthouse—a beacon of creativity—invited artists and designers will soon take up a digital residence.