Bobby Bonett Named President Of SANDOW DESIGN GROUP
Drumroll please… there’s a new president for SANDOW DESIGN GROUP (SDG), the widely influential A&D media and services arm of SANDOW. Effective October 29, 2025, Bobby Bonett, who most recently served as SDG chief marketing and revenue officer, will assume the role, poised to further growth and innovation across the brand’s vast portfolio of design media and services brands.
Working closely CEO Erica Holborn on long-term strategy, Bonett will shepherd SDG into its next chapter. “Bobby brings a blend of creativity, business insight, and operational focus that’s truly unique,” said Holborn. “He has an incredible instinct for clients, a sharp strategic mind, and a tremendous ability to execute on ideas. Over the past several years, Bobby has helped evolve SANDOW DESIGN GROUP into the multifaceted media and services company it is today.”
Shortly after joining SDG in 2020, Bonett launched DesignTV by SANDOW, which amassed more than 10 million views in its first year. Since then, he has been instrumental in introducing solution-driven platforms that foster vital dialogues in the industry including The Agency by SANDOW, The Studio by SANDOW, and the SURROUND Podcast Network.
“He’s a truly inspiring leader who fosters an environment where people are engaged, motivated, and proud of what we are doing,” adds Holborn.
As president, Bonett will continue to oversee SDG’s marketing and revenue functions while ensuring that brand strategy, client experiences, and new media initiatives are aligned throughout the organization. With a focus on developing roadmaps to accelerate growth in collaboration with Holborn and the leadership team, he will focus on continuing to elevate and engage the SDG portfolio of brands, including Interior Design, LUXE Interiors + Design, Metropolis, Design Milk, Architizer, ThinkLab, and more.
“Over the past six years, Bobby has been instrumental in advancing our vision and driving meaningful growth across the organization,” said Adam I. Sandow, founder and chairman of SANDOW DESIGN GROUP and founder and CEO of SANDOW Companies. “He is an extraordinary leader whose strategic insight, passion, and creativity continue to move our business forward. I have always believed that exceptional talent deserves expanded opportunity—and Bobby more than earned this next chapter.”
Prior to joining SDG, Bonett held leadership roles at the NBA, SiriusXM, and Newsday. Cheers to an exciting path ahead!
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