Bring Home the Bacon by D2 Branding: 2019 Best of Year Winner for Collateral Branding/Graphics

For D2 Branding, the architecture, branding, engineering, and interior design firm based in King of Prussia, Pennsylvania, sending out the annual holiday card had become a chore—a futile marketing exercise in one-upmanship to outdo last year’s missive. But by keeping its strategic thinking simple—an on-brand mailer that’s unique but replicable, impactful but recognizable—design director Lyndsi Dengler and designer Dan Wothers came up with a nifty concept: a pop-out-and-piece-together puzzle-card featuring the Chinese zodiac animal for the upcoming year. Following the Years of the Rooster and the Dog, 2019 added the Pig to the growing menagerie of desktop sculptures. The paper porker’s shape and color mimic D2’s logo, while a bold money-inspired graphic on the back of the card nods to the message on its front: “Bring home the bacon in 2019.”

> See more from the December/January 2020 issue of Interior Design