August 21, 2015

EGE’s Karuna Carpet Benefits Both Alpha Workshops and DIFFA

Krathum by Ege.

During a sabbatical in Thailand,


creative director Adrien Alexander came across the ancient Sanskrit word


, loosely translated as “doing good without expecting reward.” That’s a fitting description of an effort developed by the manufacturer in concert with Alpha Workshops, which provides training in the decorative arts to people living with HIV/AIDS. Not only will the Karuna carpet collection generate royalties for Alpha, which already produces wallpapers from which the carpet patterns derive, but Ege will also donate 1 percent of worldwide sales to

DIFFA: Design Industries Foundation Fighting AIDS

. The 10 patterns come as modular tile or broadloom. And the Thai references are unmistakable. For instance, Maya Bay nods to the Phi Phi islands, Lotus replicates floating flowers, Krathum references intricately ribbed roofs, and Wat Pho recalls the detailing from Bangkok temples.

Lotus by Ege.

Maya Bay by Ege.

Wat Pho by Ege.

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