Textural Geometric Motifs Inspire Justina Blakeney’s Collection for Loloi Rugs
Growing up in Berkeley, California, she encountered a convergence of cultures, inciting a lifelong infatuation with all things bohemian. As an adult in Los Angeles, the designer-author has perfected her eclecticism, even trademarking the term jungalow to describe her style. She has now partnered with Loloi Rugs on her first signature collection, Loloi x Justina Blakeney, which breaks down into two series.
The textural geometric motifs of the Fable series lie “somewhere between ’70’s shag and Turkish tulu,” she says. Artisans in India flat-weave viscose and wool yarns but, instead of severing the excess, pull them to the front, creating the luxuriant detail. Available in six colorways and four standard dimensions.
Photography courtesy of Loloi Rugs.