Clé Tile Crafts a Visual Narrative for Its New Collection

2023 Best of Year Awards Winner for Collateral Branding

Fashion often influences interiors—and vice versa. For a good example, look to Clé Tile. For Mythology, Clé’s new handcrafted range of 32 unglazed cement tile colors in 47 ready-made duos and trios, founder Deborah Osburn and creative director Sarah Lonsdale collaborated with photographer Laurie Frankel, who snapped models on location around Northern California to produce a series of videos and still images. Each sartorial set, inspired by the visual storytelling of legendary Vogue stylist Grace Coddington, captures a distinctive mood, from 1920’s glamour to ’70’s disco fervor. Although the 8-inch-square tiles aren’t seen anywhere in the campaign, the line’s—and brand’s—emotion, color, and creativity are clear as day.

clé tile: Deborah Osburn; Sarah Lonsdale.