British Paint Brand, Little Greene, Makes Its U.S. Debut

British paint maker Little Greene, owned by the Mottershead family and manufactured in the foothills of Snowdon in North Wales, is well regarded across the pond—up there with the Farrow & Balls and Edward Bulmers of the world. Now, the brand makes its U.S. debut with a store in Greenwich, Connecticut, and a localized e-commerce website. The 196 colors in the brand palette are catalogued by historic period and contain 40 percent more pigment than typical paints—a combination of all-natural and safe synthetic ones. We’re partial to Atomic Red, a super-saturated mid-century red-orange, and Pleat, a shade that lives in the liminal space between green, blue, and gray. Craftspeople rather than machines do the mixing, and there are interior and exterior finishes plus oil- and water-based paints to choose from—not to mention handcrafted decorative wallpapers aplenty. littlegreene.us