Modern Home Decor Takes Centerstage at a New York Pop-Up from Maiden Home

While furnishing her first home, Birchbox alumna Nidhi Kapur was dismayed by the generic styles and shoddy craftsmanship offered by big-box retailers. Harnessing her tech background, Kapur decided to fill the gap in the modern home-decor market, launching Maiden Home in 2017. The DTC brand sells pieces from North Carolina artisans, democratizing access to sophisticated yet reasonably priced furnishings.

This summer, the online retailer launched Tribeca House, a New York pop-up. “It gave clients a fresh perspective on how to bring our collected home mindset into their own spaces,” Kapur recalls. The two-story, 2,500-square-foot loft displayed pieces from the summer 2022 collection, including the minimalist Mulberry ottoman, ash Kenmare chair upholstered in white tweed, and the Vestry nesting tables, a pair of asymmetrical forms shaped from domestically sourced red oak. Tribeca House may have been temporary, but Maiden Home’s furniture is all about longevity.