BHDM Design

BHDM Design Breathes New Life into the Novotel Miami Brickell Hotel

2021 Best of Year Winner for Budget Hotel

The lobby and lounges at this existing hotel had good bones—the ceilings were 19 feet, the windows floor-to-ceiling. But the 4,500 square feet of public spaces lacked “personality and a sense of narrative,” notes principal and creative director Dan Mazzarini of BHDM Design, who quickly, and inexpensively ($173 per square foot to be exact), made amends.

Conceiving of a “sun, sand, surf” theme, he and his team marshalled a peachy palette along with furnishings in rounded shapes that have a “work/live/play vibe.” Costs were kept down with off-the-shelf pieces from the likes of Arteriors, Blu Dot, Frontgate, and Restoration Hardware. Indoor/outdoor chairs resemble rattan but are made of sturdy powder-coated metal, polyamide, and acrylic.

Custom designs came into play, too, such as the cerused-oak bar screen that was inspired by South Beach lifeguard stands but functions as built-in shelving. Likewise, in the textile department, custom-printed ombre sheeting adds softness at windows and in a nook off a lobby entrance, while the underside of the rooftop lounge awning has been printed with a palm-leaf pattern. As for the lobby’s whimsical 12-foot trees mimicking local flora, they’re made of white canvas. Uplit at night, they cast dramatic frondlike shadows across the ceiling. By day, they require no watering—just an occasional dusting.

The hotel lobby by BHDM Design
A bar area reminiscent of a poolside oasis.
The lobby features 12-foot-tall trees made from white canvas.
A peachy palette adds to the beach aesthetic throughout.
BHDM Design: Dan Mazzarini; Jennifer Rosenthal