Immersive to the Max: Inside a Whimsical Sales Gallery in Hong Kong
2023 Best of Year Winner for Residential Sales Center
Is it a theatrical stage set? Or perhaps a contemporary art installation? Turns out, this project is neither. Instead, it’s a 12,000-square-foot center designed by One Plus Partnership to sell apartments available at a Sun Hung Kai Properties complex. Inspired by the outdoorsy Nordic lifestyle, abstracted nature-inspired elements abound in Novo Land Sales Gallery, such as orange puffball flowers that bloom on sinuous wood stems and a secret forest dotted with hanging bird feeders. Walking farther in, bicycles, washing machines, toolboxes, and vending machines purveying organic produce take the form of wooden sculptures. It’s all in service of giving prospective buyers an immersive experience that represents both the aspirational atmosphere of and the practical facilities available at Novo Land.
See Interior Design’s Best of Year Winners and Honorees
Explore must-see projects and innovative products that took home high honors.
Explore Interior Design’s 2023 Best of Year Award Winners
Interior Design unveils the winners of the 2023 Best of Year Awards.
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