Immersive to the Max: Inside a Whimsical Sales Gallery in Hong Kong

2023 Best of Year Winner for Residential Sales Center

Is it a theatrical stage set? Or perhaps a contemporary art installation? Turns out, this project is neither. Instead, it’s a 12,000-square-foot center designed by One Plus Partnership to sell apartments available at a Sun Hung Kai Properties complex. Inspired by the outdoorsy Nordic lifestyle, abstracted nature-inspired elements abound in Novo Land Sales Gallery, such as orange puffball flowers that bloom on sinuous wood stems and a secret forest dotted with hanging bird feeders. Walking farther in, bicycles, washing machines, toolboxes, and vending machines purveying organic produce take the form of wooden sculptures. It’s all in service of giving prospective buyers an immersive experience that represents both the aspirational atmosphere of and the practical facilities available at Novo Land.