a blue room with a wall mural and soft lighting at the Turf Experience Center

February 1, 2024

Inside the Turf Experience Center in Chicago

2023 Best of Year Winner for Domestic Showroom

Turf wanted its first permanent showroom, a 4,370-square-foot operation located in theMART designed by HDR, to embody a sense of playfulness and innovation. The experiential concept for the acoustics manufacturer is all about sound, as declared by cheeky onomatopoetic text (ping!, click!) subtly rendered in comic book–style wall graphics. Themed spaces demonstrating the brand’s acoustic solutions are color-blocked with bright hues to create a multisensory journey. Take the blue-saturated Cyan Extremes room, hosting dramatically swooping ceiling shapes that showcase the full dimensionality of Turf’s product offerings. Elsewhere is a meditation room, a zone for quiet relaxation under trippy forms inspired by the Northern Lights.

See Interior Design’s Best of Year Winners and Honorees

Explore must-see projects and innovative products that took home high honors.

2025 WINNERS

the reception area inside the Turf Experience Center

a teal room with floating acoustic cubes at the Turf Experience Center

a seating area surrounded by a dark wall with geometric shapes

PROJECT TEAM

elizabeth von lehe; paula fransisco; hannah straus; christopher brockhoft; Shamus McVica.

Projects
An Expansive Concrete Home That Dissolves Into The Landscape
A discreet concrete façade conceals a light-filled home in Karmei Yosef by Pitsou Kedem Architects, where sliding glass walls open up to the Elah Valley.
Projects
Kengo Kuma Unveils An Eco-Conscious Island Retreat
Kengo Kuma’s curvaceous architecture seamlessly blends with Kristina Zanic’s characterful interiors in St. Regis Red Sea Resort’s graceful renovation.
Projects
How One Library Doubles As A Design Destination In Funing, China
In+Out Architects transformed the waterfront Fuyou Library of Poetry and Books in Funing, China, into a boundaryless sanctuary for reading.