
Toronto Firm Dialogue 38 Creates First-Ever Lighting Showroom for GMECLUX
Bennett Lo had never designed a lighting showroom before. So when his Toronto firm, Dialogue 38, winner of the IIDA’s Will Ching Design Competition category for firms with five or fewer employees, was asked to draw one up, he started at the source: the client. In this case, that was lighting manufacturer GMECLUX, which was looking to showcase its high-end LEDs. Lo and team delivered, fashioning an 800-square-foot suburban storefront that caters uniquely to the business. “We try to accommodate the client’s requirements, wish list, and vision,” Lo says. “Often, they’ll have an idea that will really make their business work.”
Lining the space’s perimeter is a series of display cases with 8-foot-tall apertures. The cases, which each house a single recessed light, are all painted the same shade of white to demonstrate variations in LED warmth and brightness. At the floor’s center, meanwhile, are a pair of yellow-painted MDF display tables. One contains drawers that pull out to double as chairs, ideal for consultations with buyers, many of whom are designers themselves. “This space,” Lo adds, “is catered to the professional.”




project team:
more
Projects
9 Japandi Interior Design Styles Embracing Tranquility
From a serene duplex in Singapore to a peaceful refuge in London, explore these nine Japandi interior design ideas that soothe and inspire.
Projects
Patricia Urquiola Puts Her Stamp On Milan’s Casa Brera Hotel
In Milan, Studio Urquiola transforms a rationalist office building into Casa Brera, a luxury hotel infused with the city’s inimitable charisma and culture.
Projects
How French Heritage Defines AXA Group’s New HQ
Saguez & Partners unified four different Parisian structures, thousands of employees, and a centuries-old insurance company for AXA Group’s headquarters.