EstudiHac Reimagines the Krion Showroom in Villarreal, Spain as a Fashion-Forward Boutique

One wouldn’t normally pair solid-surfacing and forward fashion, but EstudiHac founder Jose Manuel Ferrero has. When asked to redesign the Villarreal, Spain, showroom for Krion, a Porcelanosa Group brand, Ferrero delivered one of his signature “bespoke” solutions: a concept store that looks like a hip clothing boutique. The envelope of the 500-square-foot space is essentially a study in white, the monochromatic approach drawing eyes to the textural walls. It’s there that Ferrero installed Krion’s new Fitwall decorative panels, reshaping passageways with arches to reveal the product’s versatility. To amp up the energy and buzz, he inserted moments of bumblebee yellow, which include custom pedestals and hang bars displaying sunny rainboots and tops by Spanish label Bimba y Lola.