Inside Chicago’s Little Goat Diner Designed by Brand Bureau

It’s practically a herd. That would be the number of projects AvroKO World has completed with Boka Restaurant Group, the team behind chef Stephanie Izard’s nationwide Girl & the Goat empire. The latest in the portfolio is Little Goat Diner in Chicago by Brand Bureau, the decade-old sister studio of AvroKO that does branding and strategy for clients ranging from Panera to Eden Rock. For LGD, which opened in 2012 but recently relocated, Brand Bureau cooked up a new approach for the eatery’s 1,185 square feet: “a casual yet elevated concept that captures Izard and her menu’s spirit and funk,” says Hilary Miners, BB’s head of environment design. “We nicknamed it ‘retro electrica.’” That translates to nostalgic wood paneling, checkered linoleum flooring, a lime-and-lemon palette, and notes of neon outside and in, particularly surrounding the 3-foot clock with goat-logo hands.