May 2, 2014

Kravet Partners With Pantone For Textile Series




Kravet Partners With Pantone For Textile Series


The existing Kravet Couture Modern Colors collection.












This summer,

Kravet

will launch a collaboration with Pantone featuring eight pattern books of the global color authority’s range, with additional books to follow. “Kravet has spent the last 15 years associating its name with color,” says Kravet EVP of marketing Beth Greene. “Pantone and its reputation as the color authority in the fashion, design and graphics industries, as a partner to Kravet, will only serve to further reinforce our reputation for bringing the highest quality products and fashion forward colors to the interior design community.”


The launch of Pantone Kravet will also include a seminar series with Pantone’s color and trend experts, who will make appearances at Kravet showrooms across the country. Adds Greene, “We believe Pantone has the ability to educate the interior design community on all of the elements that go into creating and defining fashion forward colors.” Kravet’s goal is to work with Pantone’s color experts and trend forecasters to ensure that designers have access to perfectly on-trend color stories for their projects.


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