New Logo, Commemorative Book and Film Celebrate 120 Years of Giorgetti

In 1898, Luigi Giorgetti corralled eight craftsmen and opened a small cabinetmaking workshop in the Brianza region of Italy. Over the next 120 years, the company grew into a global powerhouse, a symbol of the country’s ascent as a design destination. To mark the milestone, the manufacturer is reaffirming its reputation—for today’s generation and beyond—with a new logo, the symmetrically spiraling motif referencing both the armrest of the iconic Progetti armchair as well as the process used to shape the contours. A commemorative book and film, Object to Project: Giorgetti Design Since 1898, blends evocative images with recollections of those who contributed to the company’s history. The future weighs in with new products such as Carlo Columbo’s Adam, a modular family of sofas, armchairs, chaise lounges, and poufs with integrated tables, and All Around, a sleekly contoured chair by Ludovica + Roberto Palomba with fixed or swiveling base.