Ring In Behr Paint Company’s 2025 Color Of The Year

Rumor has it that Behr Paint Company announced its 2025 Color of the Year. So what is this mystery color? It’s Rumors (MQ1-15), a deep ruby red that adds warmth and allure to any space.

“We’re seeing people embrace color like never before,” said Erika Woelfel, vice president of color and creative services. “Rumors is a modern take on the timeless red that creates an energetic appeal to make a lasting statement in a stunning way.”

While Behr’s Color of the Year 2024, Cracked Pepper, evoked moody and meditative vibes, Rumors plays to rich hues, reflecting those found in a glass of red wine. It also makes a confident addition to the Behr 2025 Color Trends Palette, an annual selection of forward-looking colors, from soft neutrals to bold hues, for DIYers, designers and paint professionals. From eye-catching curb appeal on a front door to a dramatic four-wall drench in a bedroom, Rumors is a color that encourages self-expression and is adaptable to any design style.

The selection of Rumors for the 2025 Color of the Year aligns with research done by Behr, which shows that red paint palettes are on the rise. According to the brand’s data, 76% of Americans say they would consider painting a room or wall a shade of red. Rumors, with its unique balance of warmth and vitality, invites endless possibilities. The study also shows that consumers recognize the versatility of red hues and many agree that Rumors, in particular, offers a feeling of a stepping into a high-end hotel or hospitality locale.

“Our Color of the Year empowers consumers to use color with confidence,” said Andy Lopez, senior vice president, head of marketing. “Rumors is undoubtedly a color that inspires creativity while being versatile enough to transform a space through large and small projects.”

See How Rumors Brings Rich Allure To Interiors