Salone del Mobile.Milano Makes Its Saudi Arabia Debut

The prestigious Salone del Mobile.Milano will bring its signature showcase of Italian design to the King Abdullah Financial District (KAFD) in Saudi Arabia November 26-28, 2025, offering an enticing preview of what’s to come in the region. “Red in progress. Salone del Mobile.Milano meets Riyadh,” created in partnership with the Architecture and Design Commission at the Saudi Ministry of Culture, hints at the dazzling displays and rich opportunities that will define the 2026 Salone del Mobile.Milano Riyadh fair.

Building on the growing dialogue between Italy and Saudi Arabia’s design scenes, the three-day preview will feature furniture, lighting, surfaces, and accessories from more than 35 Italian companies, complete with a business lounge designed by Interior Design Hall of Famer and Compasso d’Oro winner Piero Lissoni of Lissoni & Partners, as well as a color-drenched installation by Giò Forma architecture studio, and a lineup of talks with top creatives from Italy and Saudi Arabia.

First announced by Sumayah Al-Solaiman, CEO of the Architecture and Design Commission at the Saudi Arabia Ministry of Culture, and Maria Porro, president of the Salone del Mobile.Milano, during the Cultural Investment Conference in Saudi Arabia, the event is part of a larger partnership between between the Architecture and Design Commission and Federlegno Arredo Eventi S.p.A., the official organizer of Salone del Mobile.Milano, which aims to create networking opportunities, spotlight local talent, and push forward sustainable design initiatives in line with Saudi Vision 2030, a long-term plan to bolster creative industries and commerce.

“After last year’s touchdowns in New York, Shanghai and Hong Kong, and this year at Expo Osaka 2025 with the Permanent Collection of SaloneSatellite, the Salone del Mobile.Milano now arrives in Riyadh with an event that forms part of a global roadshow designed to bring content, relationships, and business to the places where projects are decided,” states Porro. “We are in Saudi Arabia, a natural hub for design and a market which, has shown encouraging momentum, and which today presents untapped growth potential in absolute terms.”

Expect immersive environments throughout the KAFD, scintillating roundtables and presentations, and a visual feast of stellar designs. “Not just a showcase, but a platform that brings together design culture and execution: expertise, standards and supply chain to support quality and delivery timelines for interiors in the Kingdom’s major projects,” she adds. “‘Red in progress. Salone del Mobile.Milano meets Riyadh’ is the first step towards 2026, when the city will host a fully-fledged Salone del Mobile, broader in scope, richer in content and at the service of Saudi Arabia’s design ecosystem.”

The partnership between Salone del Mobile.Milano and the Architecture and Design Commission at the Saudi Arabia Ministry of Culture also is intended to strengthen supply chains in both areas. As Al-Solaiman asserts, the launch of “Red in progress. Salone del Mobile.Milano meets Riyadh” will elevate Saudi Arabia’s design reputation globally, opening new avenues for collaboration and solidifying the area as a destination for creativity and innovation. The initiative also will expand knowledge-sharing with leading institutions, foster collaboration between Saudi and international stakeholders, and help grow the area’s creative industries in line with Saudi Vision 2030.

Stay tuned for more details on the Salone del Mobile.Milano Riyadh 2026 fair.