Cass Calder Smith Designs Sarah Jessica Parker’s Second Shoe Store in NYC
You can almost hear Douglas Cuomo’s opening soundtrack “do-do-do-do” and see Carrie Bradshaw in her tutu. But since her “Sex and the City” days, Sarah Jessica Parker now has a different starring role: shoe designer. Launched in 2014, SJP by Sarah Jessica Parker is her collection of accessible luxury footwear in classic silhouettes, and the brand has just opened its second shop in New York.
Cass Calder Smith Architecture, which has completed three projects in the South Street Seaport neighborhood being redeveloped by the Howard Hughes Corporation, outfitted the 1,100 square feet like a casual yet sophisticated downtown apartment. Comfortable vintage and new upholstered furniture mingles with residentially scaled artwork, all either in or complementing SJP’s signature blush palette. A custom unit showcases 48 pairs of pumps in tidy, colorful rows. Charlotte, Miranda, and Samantha would be proud.
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