Crosby Studios Pops Up for Moooi During New York Design Week

Playfully pixelated, the Moooi New York Brand Store is hosting a pop-up installation by Crosby Studios running from NYCxDesign and ICFF through September. Crosby Studios founder Harry Nuriev was given complete freedom to design a Moooi environment through his eyes. Inspired by the pixelated aesthetic of early video games, and aptly titled Video Game Collection, the interior collectibles adopt the form of its virtual counterpart by embracing the bitmap aesthetic of early video games. The low-tech Crosby Studios video game will launch later this year on The Sandbox, which will allow players to construct their own digital interiors. “We were curious what a mind like Harry’s would create when asked to design a Moooi environment through his eyes,” Moooi CEO Robin Bevers says. “There’s a tactility in his works that is in line with our own vision of multi-sensorial design—it feels as if the digital world of Moooi has come full circle.”

The installation comprises the Sofa So Good sofa and footstool by Interior Design Hall of Fame member and Moooi founder Marcel Wanders along with pillows and rugs. “I have always designed furniture for my clients and my practice but designing objects for a furniture brand is quite different,” Nuriev says. “I wanted to take the brand out of their comfort zone and create something totally new together on the boundary of digital and real-world experience.”