Poliform Unveils Revamped L.A. Showroom
Poliform’s La La Land fans are sure to ga-ga over the Italian furnishings manufacturer’s newly renovated showroom on Beverly Boulevard.
That’s because every inch of the 7,825-square-foot has been overhauled, the remodel prompted by Poliform CEO Nino Anzani’s 2009 visit to the brand’s Los Angeles beachhead.
Anzani and his daughter, Poliform COO Laura Anzani, decided to update the showroom—the company’s first in the States, and the only US showcase for the entire Poliform assortment— in order to better highlight the company’s Varenna brand kitchen systems and new furniture collections. Coordinating with the company’s Italian design studio and Los Angeles creative team, the pair set out to create a loft-like space filled with vignettes, along with lower ceilings, private areas and defined structures.
Dressing areas were created to showcase the company’s lineup of modern wardrobes. Four complete Varenna kitchens were installed, including Carlo Colombo’s Twelve. Colombo is also represented by his Sintesi bookcases, while Paola Navone’s Big Bug armchair, a larger version of her earlier Bug chair, gets prominent placement.
“Today, Poliform is presented as an Italian lifestyle company and no longer just as a furniture manufacturer,” says Laura Anzani. “The strength behind Poliform is the passion in our team, working each day to improve the success of our corporation. The optimistic vibe and energy, together with high design products and quality of service, ensure client satisfaction.”
Images courtesy of Poliform.