This Office by Pophouse is Designed for a Hybrid Workforce
2022 Best of Year Winner for Creative Office
This 30,000-square-foot workplace for the Rocket Mortgage marketing team in Detroit was conceived by Pophouse to deliver world-class strategic solutions for the mortgage-lending giant. But communication and connection became even more important than initially imagined as the project was halted by the pandemic. Allowing for different work styles with a hybrid team presence became top-of-mind for the designers. The team quickly shifted layouts, materiality, paths of travel, signage, and wayfinding to accommodate for an unknown future with both safety and wellness at the project’s forefront. Historic marketplaces, often open-air structures supported by arches that connect the structure and, inherently, the community, were an integral architectural reference. Now, they’re reflected within each entry point, light fixture, and custom millwork detail to visually promote community within the Rocket Mortgage staffers.
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