July 31, 2020

Designers Talk Product Innovation on DesignTV by SANDOW

This week on DesignTV by SANDOW, product discussions reigned supreme. Guests offered insights on various innovations ranging from the Happy D.2 Plus collection by Duravit and Sieger Design to a “Product Live” chat with the executive director of design at flooring company AtlasMasland to a “1on1” spotlighting the importance of lighting. 


Interior Design Editor in Chief Cindy Allen kickstarted the week hosting a 1on1 segment with Timothy Schroeder, president of Duravit USA, and Christian Sieger, founder of Sieger Design. The long-time collaborative relationship between the two firms most recently resulted in the Happy D.2 Plus collection, which features brand new c-shaped technology. 

Watch the “1on1” with Timothy Schroeder and Christian Sieger, hosted by Cindy Allen, in partnership with Duravit here: 

Next up Interior Design Managing Director Helene Oberman hosted a Product Live segment in conversation with Elena Córdoba, executive director of design at AtlasMasland. The two discussed Córdoba’s recent collections—the Living Series and the Revealed Collection—which bring a new look to the senior living market and to the workplace, respectively.

Watch the “Product Live” segment with Elena Córdoba, hosted by Helene Oberman, in partnership with AtlasMasland here: 


The following day, Allen opened her “1on1” with Rick Cook, founder and partner of CookFox Architects, and Cecilia Ramos, senior director of Lutron Electronics, speaking to the power of light with words by renowned ‘architect of light’ Louis Khan. A perfect start for a conversation that touched on experiential lighting, the importance of natural light and biophlic design on health and wellness, and new lighting tools in the market. 

Watch the “1on1” with Rick Cook and Cecilia Ramos, hosted by Cindy Allen, in partnership with Lutron here:

Read next: DesignTV by SANDOW Schedule and Programming 

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