A New Lladró Concept Store Opens in New York

Spanish brand Lladró is known for its whimsical, eccentric porcelain pieces, ranging from avant-garde lighting to quirky figurines such as the trophies for the NYCXDesign Awards, which are a unique version of Lladró’s iconic The Guest statues by Jaime Hayon.

Now, in celebration of its 70th anniversary, the company opens up shop in New York’s Meatpacking District next door to the recently shuttered Soho Home store. “It’s an important launch that responds to our mission to continue revitalizing porcelain,” says company CEO Ana Rodríguez. Inside, customers can peruse the company’s boundary-pushing porcelain wares and try on VR headsets that immerse customers in the goings-on at the Lladró workshop in Valencia, where makers handcraft each sculpture and lamp.

The concept store’s interior design by Valencia-based Carmen Baselga Taller de Proyectos, is based around a sequence of vignettes highlighting the company’s many designer collaborations. It’s a new retail concept for the brand that’s rolling out around the world, including Beijing, in the Taikoo Li Sanlitun department store; Berlin, in the KaDeWe shopping center; and Venice, in the Fondaco dei Tedeschi galleries.

Back in the New York store, clean lines, arched portals, and soft colors—peach, green sage, and sand—create a cohesive ambiance that lends focus to Lladró’s creations. We especially love the supersized fluttering chandelier that dominates the entry.