August 31, 2020

Text: Nicholas Tamarin

McLaren and Forza Dare You to Drive at Home

McLaren’s virtual Forza test drive in the gardens of Edinburgh, Scotland. Image courtesy of McLaren.

What to do if your business relies on in-person test drives to sell $2 million cars and there’s a pandemic? Like many searching for answers, McLaren benefited from looking to children for the answer. The result is a collaboration with video game franchise Forza to make possible at-home test drives of its latest Speedtail model.

The series of simulated racing video games seeks to emulate the performance and handling characteristics of real-life cars. The newest version, Forza Horizon 4, features nearly every McLaren car, including the recently added Speedtail.

The Speedtail retails for approximately $2 million. Image courtesy of McLaren.

And the brand’s Drive at Home initiative—#DriveatHome—invites gamers to share their ultimate McLaren snaps from Forza Horizon 4. McLaren will post weekly Drive at Home highlights on social media, with in-game images every Sunday. Available on Xbox One, Xbox Series X, and Microsoft Windows, the collaboration will allow you to stay on the road while staying safe. 

Forza Horizon 4 is available on Xbox One, Xbox Series X, and Microsoft Windows. Image courtesy of McLaren.

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