Rolex Designs 2018 Academy Awards Green Room

Before the nominees, presenters, and their entourages set foot in the Academy Awards green room, we got a preview of the venue at the Dolby Theater in Hollywood. For the third year running, Rolex is the sponsor, and the décor celebrates the venerable brand and its Swiss heritage as interpreted by its design team. For 2018, the setting references a mountain chalet, but make that a thoroughly modern one. A bronze-detailed, arched wood ceiling and velvet-covered sofas connote cozy. A bar and bronze wall grid read edgy. Behind the grid, photo murals of snow-clad mountains belie the Los Angeles locale. Celebs appear via portraits, many sporting Rolex watches, naturally. Those in real life might too. Cue an on-time entrance.