Selfridges Extra Week 3

Display by Coleman Coffee Roasters.

Selfridges flaunted its capacity for self-awareness by inviting one of London’s artisanal coffee roasters to participate in Bright Young Things: For many designers, creativity is fueled by caffeine. Wisely, proprietor Jack Coleman turned his window over to his sister, Jessica Colman, a textile-design student at the Royal College of Art, and her husband, Elliot Dodd, a visual artist. The couple immediately turned to what they see as the heart of Jack’s business for inspiration. Their oversize version of a 1950’s Otto Swaldo roaster spews sacks in seeming overdrive onto a floor covered with freshly roasted beans. “It smelled amazing,” says Jessica. “Although we’re not sure what the Chanel concession directly behind us made of having their shop-in-shop smelling like a roastery.”