June 5, 2024

Words: Prostoria

Photography: Courtesy of Prostoria

Partner Content: Prostoria Opens Its U.S. Flagship Store In Chicago

Croatian furniture design brand Prostoria is opening its U.S. flagship store on June 10th in Chicago in the River North District (303 West Illinois St) and will unveil its permanent showroom at THE MART in Chicago for NeoCon 2024, the leading North American event for commercial design. There, the European brand will be showcasing its furnishing collections that marry understated beauty with supreme comfort.

living room with tan couch and armchairs and yellow shag carpet
Cloud sofa and Omnia armchair by Prostoria.

Founded in 2011, Prostoria has grown from being a small manufacturer of upholstered furniture into a formidable industrial operation based on a philosophy of research-based design. Inspired by the tradition of Modernist architecture, the brand’s commitment to innovative designs resulted in strong research & development systems and a rich furniture collection that is bold, sustainable, and timeless. Prostoria’s dedication to top-knotch quality is also reflected in their decision to manufacture all their furniture in-house, no matter the style. The flagship store in Chicago and the upcoming showroom at THE MART will display how these differing styles can coexist harmoniously while enhancing each other through their diversity.

living room area with blue ceiling, white couch and red chairs
Absent collection and Avet low table by Prostoria.

Based in Sveti Križ Začretje in Croatia, Prostoria’s factory is an astonishing venue, functioning as a research lab where design prototypes are developed, manufactured, and shipped to the premium showrooms all over the world. This is thanks to Prostoria’s founder, Tom Knezovic, a forward-thinking visionary who used his passion for new challenges, curiosity, and design to create an imaginative furniture brand that creates unique and comfortable furnishings while still adhering to the highest standard of craftsmanship and state-of-the-art technology.

room with light blue walls, white couch and black low table
Echo collection and Tinker low table by Prostoria.

“Our exploration of comfort is our expression of caring about people’s wellbeing,” Knezovic says. “Design launched us on a journey, and it has become a maker’s odyssey of exploring and creating furniture you want to spend your life with.”

Learn More About Prostoria’s Products

room with black armchairs, white drapes and tall windows
Impression armchairs and Polygon low tables by Prostoria.
room with white sofa, white chair and low table
Buffa sofa and armchair, and Tinker low table by Prostoria.
room with white sofa, chairs and large black shelf
Match sofa, Tinker easy chair and low tables, and Shtef shelf by Prostoria.
showroom with red chair, white sofa and wired dividers
Impression sofa, Trifidae lounge chair, Knif shelf and Oblique low tables by Prostoria.
room with brown lounge chair and large white disco ball
Kontrapunkt lounge chair by Prostoria.
Polygon easy chair by Prostoria.

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